home depot
focus: Interactive Advertising
client: HGTV
date: 05.21.09
tools: illustrator, fireworks, flash, dreamweaver
info:Home Depot gave us an ad very similar to this one in a different size and format. I was asked to recreate it as a “pushdown“ ad that expands and contracts at appropriate times. This caused several technical issues and user interaction problems that had to be addressed, all the while sticking to Home Depot’s pixel perfect identity guidelines. This was my solution.
canopy brandscape
focus: brandscape advertising
client: hgtv
date: 06.01.09
tools: flash, fireworks, dreamweaver
info:
Canopy was a new brand created by Walmart and already had some very specific identity guidelines. Whenever this is the case, design is about blending in instead of standing out. I had to try several approaches before finding the appropriate subtlety and finesse with the colors, type and stroke lines for this brand.
The next hurdle was making my flash and three relatively large images fit into an ad that had to have a total file size under 45 kilobytes. This took some doing, but problem solved with success.
nature’s source cleaners
focus: Interactive Advertising
client: HGTV
date: 03.12.09
tools: illustrator, fireworks, flash, dreamweaver
info:
I had a ton of fun on this one. Nature’s Source already had a great identity. I built upon that identity by creating several different nature “scenes̶s1; in a single ad. Furthermore, each scene reflects something living and moving from nature for each of the four products.
I made the background move dynamically with each product rollover. This made the ad seem like a window into another world where the products and nature are components of each other, which is the basic philosophy of Nature’s Source.
artXtravaganza
focus: multimedia branding
client: webb school of knoxville
date: 01.30.09
tools: illustrator, photoshop, dreamweaver
info:
The ArtXtravaganza project was a rebranding of what used to be the Webb School Art Show and Sale. The emphasis on the "x" was my way of distinguishing this event from others... and the url was available. I really wanted to use a version of the logo where the "x" was created from drops of paint rather than brush strokes, but the client insisted so I ran with it. Despite time constraints, the client was great to work with, especially considering every decision had to be approved by a committee.
aiga sponsor booklet
focus: print design
client: aiga knoxville board
date: 11.23.08
tools: illustrator, photoshop, indesign
info:
This booklet was created to get sponsors for the Knoxville AIGA. I laid out the written copy and designed it from cover to cover with pretty limited resources.
miracle twin boys
focus: website design
client: matt and crystal rosecrance
date: 06.12.08
tools: illustrator, photoshop, dreamweaver
info:
The African concept was the family’s request. It was the theme they had used to decorate the nursery for the boys. I used a gradient to seem like a sunset, which tied in conceptually. The blog helped the couple communicate to their extended family and friends more comfortably and efficiently and helped spread their story to others who otherwise might never have heard it.
The story of the Miracle Twin Boys is both inspirational and tragic. I wish more could have been done. But I am blessed to have helped at all. That is why I have included this in my portfolio. Our best work is the stuff that makes a real difference to someone.
stir fry cafe
focus: video production
client: stir fry cafe
date: 04.03.08
tools: final cut pro, after effects, photoshop
info:
Though written, read, and shot by others, I directed the shoot and edited the footage for this spot. This was all done with very limited resources and on a very short timeline. It was fast and fun.
fiveman identity
focus: Identity Branding
client: Fiveman Productions
date: 06.16.05
tools: illustrator, photoshop, indesign
info:
The Fiveman guys former logo had a circular roll of film in a bowl of the number 5. I felt like a more modern abstract logo would reflect the company’s versatility. I simplified everything I could and then made the “5” the negative space in the logo. This created a yin — yang puzzle circle that felt like a conceptual bullseye. As soon as they saw it, they said, “Perfect, put it on everything.”
